A continuous read of every monitored surface
The intelligence feed is the unfiltered stream of everything Clayface is observing across consumer voice, search, generative AI, influencer, retailer, and competitor surfaces. Each item shows source, status, and a one-line interpretation. Filter by source or status to focus the read.
Where the feed activity is concentrated
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Every observation, in order
- Amazon reviewElevated2h agoReseller markup creeping up on Nutramigen 3P listings
11 third-party listings now sitting at 1.3 to 1.5x list price. Worth a daily scrape cadence.
- RedditWatch closely4h agoReddit volume on 'switched just in case' climbing again
r/FormulaFeeders and r/beyondthebump echoing shortage-era phrasing despite national stock recovery.
- AI assistant answerEmergingThis morningBobbie + Kendamil moving up in AI Overviews answers
Citation share has roughly doubled over six weeks on 'closest to breast milk' style prompts.
- Creator mentionNew this week12h agoThree IBCLC accounts publishing comparison-style combo-feeding content
First time this many high-reach lactation consultants have published comparison content in the same week.
- Walmart reviewEasingYesterdayWalmart pickup gap on NeuroPro Sensitive cleared in AZ
All 12 monitored stores recovered to full pickup eligibility. Forum echoes expected for another week.
- Search suggestRising6h agoLong-tail query 'formula for reflux 2 month old' picking up
Suggestion volume rising in southeast US autocomplete. Symptom-led discovery channel.
- InstagramWatch closelyTodayIngredient deconstruction content rising in premium-adjacent threads
Palm oil and whey-to-casein ratio are the two phrases climbing fastest. Premium audience continues to opt in to ingredient scrutiny.
- AI assistant answerWatch closelyYesterdayEU regulation framing surfacing in safety prompts without FDA framing
ChatGPT and Gemini citing EU bans on corn syrup as a positive signal. Misinformation-adjacent.
- TikTokEmerging2 days agoIBCLC reframe content on combo-feeding pulling 400k+ views
@ibclc_real_talk video reframing 'closest to breast milk' as a clinical-tolerance question, not a comparison question.
- RedditStableTodayReflux + spit-up cluster stable on r/FormulaFeeders
Symptom-led pediatric continuity language remains the most common resolution.
- Amazon reviewEasingYesterdayCostco specialty soft pack restocked across club channel
Specialty CMPA families have a steady club-channel story again.
- Creator mentionStableThis weekPediatric Substacks recommending two-formula plans
Pediatric content shifting from single-brand recommendations to two-WIC-formulary-option recommendations.
