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Monitoring · Intelligence Feed·Streaming·12 items in the current window

A continuous read of every monitored surface

The intelligence feed is the unfiltered stream of everything Clayface is observing across consumer voice, search, generative AI, influencer, retailer, and competitor surfaces. Each item shows source, status, and a one-line interpretation. Filter by source or status to focus the read.

Activity by source

Where the feed activity is concentrated

Reddit
2

items, last window

TikTok
1

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Instagram
1

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Amazon review
2

items, last window

Walmart review
1

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Search suggest
1

items, last window

AI assistant answer
2

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Creator mention
2

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Live intelligence feed

Every observation, in order

Cross-source feed
Streaming continuously
  1. Amazon reviewElevated2h ago
    Reseller markup creeping up on Nutramigen 3P listings

    11 third-party listings now sitting at 1.3 to 1.5x list price. Worth a daily scrape cadence.

  2. RedditWatch closely4h ago
    Reddit volume on 'switched just in case' climbing again

    r/FormulaFeeders and r/beyondthebump echoing shortage-era phrasing despite national stock recovery.

  3. AI assistant answerEmergingThis morning
    Bobbie + Kendamil moving up in AI Overviews answers

    Citation share has roughly doubled over six weeks on 'closest to breast milk' style prompts.

  4. Creator mentionNew this week12h ago
    Three IBCLC accounts publishing comparison-style combo-feeding content

    First time this many high-reach lactation consultants have published comparison content in the same week.

  5. Walmart reviewEasingYesterday
    Walmart pickup gap on NeuroPro Sensitive cleared in AZ

    All 12 monitored stores recovered to full pickup eligibility. Forum echoes expected for another week.

  6. Search suggestRising6h ago
    Long-tail query 'formula for reflux 2 month old' picking up

    Suggestion volume rising in southeast US autocomplete. Symptom-led discovery channel.

  7. InstagramWatch closelyToday
    Ingredient deconstruction content rising in premium-adjacent threads

    Palm oil and whey-to-casein ratio are the two phrases climbing fastest. Premium audience continues to opt in to ingredient scrutiny.

  8. AI assistant answerWatch closelyYesterday
    EU regulation framing surfacing in safety prompts without FDA framing

    ChatGPT and Gemini citing EU bans on corn syrup as a positive signal. Misinformation-adjacent.

  9. TikTokEmerging2 days ago
    IBCLC reframe content on combo-feeding pulling 400k+ views

    @ibclc_real_talk video reframing 'closest to breast milk' as a clinical-tolerance question, not a comparison question.

  10. RedditStableToday
    Reflux + spit-up cluster stable on r/FormulaFeeders

    Symptom-led pediatric continuity language remains the most common resolution.

  11. Amazon reviewEasingYesterday
    Costco specialty soft pack restocked across club channel

    Specialty CMPA families have a steady club-channel story again.

  12. Creator mentionStableThis week
    Pediatric Substacks recommending two-formula plans

    Pediatric content shifting from single-brand recommendations to two-WIC-formulary-option recommendations.

The feed is the raw observation stream. Synthesis happens in the Insights and Pillar sections. Items remain in the feed for 30 days; older items roll into the weekly Reports archive.