Published and draft intelligence reports
Reports are the synthesised long-form output of the platform. Executive briefs run weekly. Pillar deep-dives run monthly. Quarterly synthesis bundles the structural reads. Operational reads land out-of-cycle when a regional event needs a focused write-up.
Available to workspace
Final draft pass
Author in progress
All reports combined
Published, in review, and draft
Parent trust is broadly stable. AI-driven comparison behavior and regional availability volatility are increasing category sensitivity.
Three patterns are converging across the consumer voice surfaces: shortage-memory resurfacing, IBCLC-led reframing of combo-feeding, and AI-influenced peer recommendation.
Bobbie and Kendamil are gaining ground on 'closest to breast milk' style prompts, but their share on reflux, CMPA, and pediatric prompts is unchanged.
Three quarters of convergence across surfaces. The category is shifting toward an AI-led, pediatric-anchored, continuity-driven decision frame.
Two regional softness windows cleared operationally; forum-vocabulary echo expected to continue through Week 23.
Three state WIC RFP windows opened with two-year terms. Award decisions late Q3. Highest structural lever in the category share question.